#MyImpromptu Social Campaign

The #MyImpromptu campaign was meant to find a way to reach out to our prospective student lists in the lead up to our admissions application deadline. I generated the initial content and seeded the hashtag with posts from the Conservatory (below) before sending an email out to those lists. Click here for the storify.

Though interactive communication from the Conservatory is still very new, the campaign was well received and garnered enough student interest to settle the campaign into a weekly #MyImpromptu Mondays and continue it into the Spring. This is the Conservatory's first broad effort to create a kaleidoscopic view of the atmosphere and creative activity within the Peabody community.